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Rethinking and Predicting the Future of TV Advertising

Everything is changing, and ads need to keep up

Ari Lewine
Dec 5, 2019 · 5 min read

1. Ads will use lifetime value to measure success

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Photo: Glenn Carstens-Peters

2. Ads will get closer to the content experience

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Netflix

3. We’ll have to find new creative ways to share the screen

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FOX Sports

4. The industry will have to finally marry content and commerce

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Amazon Fire TV

5. Brands may unlock shows

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The X Factor

The Startup

Medium's largest active publication, followed by +733K people. Follow to join our community.

Ari Lewine

Written by

Co-Founder & Chief Strategy Officer, TripleLift | Forbes 30 Under 30

The Startup

Medium's largest active publication, followed by +733K people. Follow to join our community.

Ari Lewine

Written by

Co-Founder & Chief Strategy Officer, TripleLift | Forbes 30 Under 30

The Startup

Medium's largest active publication, followed by +733K people. Follow to join our community.

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