The Startup
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The Startup

Reversing the Maslow Pyramid of Marketing

4 examples of brands promoting growth, love and belonging to their customers

Photo by Jeremy Bishop on Unsplash

In their quest for new ideas, marketers never ceased to look to psychology to understand consumer behaviour.

As they discovered Abraham Maslow’s hierarchy of needs, they quickly adopt it as a consumer behaviour model explaining the primary…

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Jean-marc Buchert

Jean-marc Buchert

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