Seven Reasons Why Stories Are Ideal Frameworks for Product Management

Just in case you product managers need some convincing.

Benito Vergara
Feb 19 · 8 min read

Storytelling is at the heart of product management. Whether referring to assembling the nuts and bolts of product delivery, crafting a product strategy, or selling a product vision, stories are key to both successful product development and customer engagement as a whole. I’d even argue that stories — and no, I’m not just talking about user stories — are also integral to the execution of projects. A story — that simplest…