The Startup
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The Startup

Seven Reasons Why Stories Are Ideal Frameworks for Product Management

Just in case you product managers need some convincing.

Storytelling is at the heart of product management. Whether referring to assembling the nuts and bolts of product delivery, crafting a product strategy, or selling a product vision, stories are key to both successful product development and customer engagement as a whole. I’d even argue that stories — and no, I’m not just talking about user stories — are also integral to the execution of projects. A story — that simplest…

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