Seven ways to get traction for your early-stage product or startup
It’s all about those first 100 users
This is the moment you’ve dreamed about. Your product is finished. Beta testers are happy and it’s ready for release.
You go live, pop the bubbly, and…. Silence.
All those eager users you imagined aren’t showing up. Now what?
When I launched JotForm in 2006, the internet was admittedly a different place. There was more elbow room. It was easier to stand out.
But, the tactics I used to grow our user base from zero to 4.5 million still apply.
In fact, they’re even more important now. And whether you’re a solo founder or the head of a small team, you can tackle these steps on your own.
You don’t need deep pockets or VC money to get early-stage traction for your startup.
Let’s dive in.
1. Always offer a free version
Even if you’ve built a SaaS product, a free version is your best marketing tool. It lowers the barrier to entry, so cautious users can try it out before they buy.
Give everyone the chance to get in there and play.
