Shane Dawson Is Changing Marketing Before Our Eyes
Nov 1 · 9 min read
In case you’re not one of the 23 million subscribers of Youtuber Shane Dawson, let me give you a quick rundown of who he is so we can jump into what he’s been doing.
Shane was one of the original Youtubers that found success as the platform was born, joining the site at 19-years-old. His early videos were “old school” Youtube, consisting of sketches, food-based videos, parodies, and pop-culture reactions. He would collaborate with other rising Youtubers and became one of the icons of the platform.


