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Should You Blog, Podcast, or YouTube? (Here’s the )Definite Answer

4 min readMay 6, 2025

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an overwhelmed face
Image by the author

Content creation is overwhelming:

  • “Start a blog.”
  • “No, do a podcast.”
  • “Actually, TikTok is the future.”

It feels like getting jumped by a dozen personal trainers shouting different workouts at you.

No wonder you feel overwhelmed before even opening a new Google Doc.

Today I’m running my business by working only in the mornings.

The worst advice you’ll ever hear is this

Some creators will tell you that you need to be everywhere.

Don’t listen to that stupid advice.

I remember following it back in 2015, and it contributed to my burnout. Sure, you could spend some time creating an ugly make.com workflow that repurposes everything into 529 different formats.

But here’s the thing:

Growing on any platform takes time and focus. And when you’re just getting started, you just don’t have unlimited resources.

Every platform has its own written rules in terms of:

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Matt Giaro
Matt Giaro

Written by Matt Giaro

6 Figure Creator. Helping experts turn their ideas into income with online content (in just 2h/day.) Start now 👉 https://mattgiaro.com/medium