Should You List Your Prices on Your Website?

Let the client ask? Or risk losing a potential lead by being too transparent? Decisions, decisions.

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Over the last six months, I have gradually transitioned my company from general graphic design services, to a more specialised logo design offering.

The theory is that by specialising, my services are easier to market and I can build a name for myself as the go-to guy for branding, rather than being a Jack-of-all-trades designer. If I market myself as an expert in my field, then referrals should flow as my audience slowly comes to know me as a specialist.

This has also led me to start billing on a project basis, rather than by an hourly rate. Following the advice from The Futur, I’m now realising that billing hourly puts a cap on any potential income (there are only so many hours in the day, right?). Also, clients prefer to know upfront what the price will be.

But where in the sales funnel should you first present your prices?

Traditionally, I would wait for a lead to come in, usually from my website or my instagram page, and after feeling out what the client requirements were I would send over a quote. This is typically in the second email or at the end of…