Should your logo be replaced…or can it be refreshed?

David Langton
Jul 2, 2020 · 5 min read
A simple logo “refresh” can modernize your brand while maintaining a connection to your heritage.

Change is difficult because people believe they will lose something of value. There is comfort in keeping things the way they are. Teachers notice that even when they do not assign seats, students tend to return to the same place each class. I like to remind clients embarking on a brand change that we all have an ingrained reluctance to change. Yet it’s important to embrace change if you want your…