Member-only story
Signposting: How to Create Content That Differentiates You And Wins Your ICPs Trust (FAST)
The key is in your uniqueness
“Good” content is no longer enough to get attention on LinkedIn.
(Unless we redefine the meaning)
Every day, professionals and experts flood the platform with their insights.
A lot of it is generic garbage, but some move the eye of the needle.
And then there’s you…
You’re posting to build your personal brand so you can sell your services.
How can you ensure your content grabs attention and generates leads?
The key is in your uniqueness.
Make your content unique to you — that’s how you stand out.
That’s what separates you from the crowd and turns your content into a magnet for opportunities.
In the past two weeks, I’ve booked 6+ calls for my high-ticket service directly from my LinkedIn posts.
But these results didn’t come just from sharing more advice…
They came from a shift in how I approached my writing.
I began asking myself a critical question:
