Survival of the Fittest: Can Hollywood Adapt?

William Goldman, a two time Oscar-winning screenwriter, famously said, “Nobody knows anything…Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.”

However, due to the explosion of data and analytics tools, we now have the ability to analyse patterns such as viewing behaviour and…