The Startup
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The Startup

Simple Is the New Sexy for Genius Content Creators

There is meaning and money in simplicity

Mason Jar of walnuts & scattered walnuts — Simple Is the New Sexy for Genius Content Creators

It’s counterintuitive but true: you make more money by simplifying ideas for your audience than by complicating them.

Before I knew any better, I spent years complicating everything — relationships, religion, writing novels, building websites, and creating YouTube videos. Ironically, I…

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Christopher Kokoski

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