Six strategies to implement before you launch your startup

Deepen your knowledge, build a platform, and increase your chances of success

Aytekin Tank
The Startup
Published in
8 min readJun 19, 2019

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Originally published on JOTFORM.COM

Humans are wired to love a good before-and-after story.

We crave transformation, whether it’s fixing up an old house or turning a clever idea into a thriving business.

But pushing for that “after” state can lead us to overlook all the fun of getting started.

Sure, the early days of building a product or a business can be tough. There are late nights, financial struggles, mistakes, and self-doubt.

Yet, it’s also a great time to explore. You can experiment without millions of paying customers watching your every move.

And if you don’t have investors breathing down your neck, you can afford to play the long game. I bootstrapped my business and grew JotForm slowly, on my own terms.

It took 13 years to reach 4.5 million users and 140 employees, but I wouldn’t change anything. I’ve enjoyed the entire process — and I couldn’t have succeeded without embracing the freedom and learning of those early days.

But, how do you get started, especially if you’re not ready to quit your job?

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Aytekin Tank
The Startup

Founder and CEO of www.jotform.com || Bestselling author of Automate Your Busywork. Find more at https://aytekintank.com/ (contact: AytekinTank@Jotform.com)