Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month

Herbert Lui
Aug 1, 2018 · 12 min read
Image for post
Image for post

1. When to Sell Features Instead of Benefits

Image for post
Image for post
Full version (December 5, 2013)
Image for post
Image for post
Full version (October 20, 2014)
Image for post
Image for post
Full version (July 23, 2015)
Image for post
Image for post
Image for post
Image for post
Full version (September 18, 2015)
Image for post
Image for post
Image by Dwayne Nesmith

2. Tell Emotional Stories Through Testimonials

Image for post
Image for post

3. Prune Feature Descriptions Carefully


Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

4. Don’t Let Others Define You

Image for post
Image for post
Full version (January 15, 2017)

5. Show, Don’t Tell, What You Sell


Image for post
Image for post
Image for post
Image for post

The Startup

Medium's largest active publication, followed by +686K people. Follow to join our community.

By The Startup

A newsletter that delivers The Startup's most popular stories to your inbox once a month. Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Herbert Lui

Written by

I write about creativity and psychology. Get the best of what I read and my articles on creativity (read by 300,000 others): http://herbertlui.net/best-of-books

The Startup

Medium's largest active publication, followed by +686K people. Follow to join our community.

Herbert Lui

Written by

I write about creativity and psychology. Get the best of what I read and my articles on creativity (read by 300,000 others): http://herbertlui.net/best-of-books

The Startup

Medium's largest active publication, followed by +686K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store