Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month

Herbert Lui
Aug 1, 2018 · 12 min read

1. When to Sell Features Instead of Benefits

Full version (December 5, 2013)
Full version (October 20, 2014)
Full version (July 23, 2015)
Full version (September 18, 2015)
Image by Dwayne Nesmith

2. Tell Emotional Stories Through Testimonials

3. Prune Feature Descriptions Carefully



4. Don’t Let Others Define You

Full version (January 15, 2017)

5. Show, Don’t Tell, What You Sell


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Herbert Lui

Written by

Former staff writer for Lifehacker. Written for The Huffington Post, Quartz, and The Globe and Mail. http://herbertlui.net/ https://www.wondershuttle.com/

The Startup

Medium's largest active publication, followed by +477K people. Follow to join our community.