SnapML: How to Run Machine Learning in Snapchat

Alexio Cassani
Jan 3 · 7 min read

Snapchat, the popular Social app, launched SnapML last June: an important update to its development tool (Lens Studio) that allows the use of Machine Learning algorithms to create Lens, that is filters that enrich the user experience .

Snapchat is not new to this type of initiative having always been a pioneer in the adoption of innovative tools or new technologies, just remember for example the Spectacles: glasses on which to use Augmented Reality applications (2016).