So… You Built Your Startup Backwards — Now What?

5 steps you can take to help overcome the most common mistake in entrepreneurship

Aaron Dinin, PhD
The Startup
Published in
7 min readJun 10, 2021

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Photo by Jordan Scott on Unsplash

Within a few hours of publishing an article called Are You Building Your Startup Backwards?, I gave a lecture about “the fundamentals of entrepreneurship” to a group of graduate students. The TL:DR of the article is that most entrepreneurs create…

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Aaron Dinin, PhD
The Startup

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com