Social Listening vs Customer Insight: What’s the Difference and Why Does it Matter?

Curated Digital
Apr 30, 2020 · 6 min read

The process of social listening has been a key topic within social media marketing, and the wider business space, for some time. But what does this really tell you about your customers, and is it being used to its full potential?

Danielle Smith, Social Media Manager

Perhaps we need to pave the way for another similar, yet distinct, process that can run…