The Startup
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The Startup

Illustration by Katya Obyedkova

Social Media is the New Refined Sugar

Illustration by Katya Obyedkova
Illustration by Katya Obyedkova
  • Funding Source.
  • Factual accuracy.
  • Percentage of original reporting. According to a PEW study, “fully eight out of ten stories studied simply repeated or repackaged previously published information.” (9) Original reporting takes time, effort, and resources. Once a story is released it is very easy to copy.
  • Independent identification and pursuit of a story. It is hard to believe that a journalist is able to serve the interests of the public when the ratio of PR to stories created by journalists stands at 86–14. (9)
  • Expert-driven coverage versus insider coverage versus an investigator coverage.
  • Insights based on data. Looking at data for most people is much less fun that reading a story about what that data means. A writer who can see a story in data is incredibly valuable.
  • Custom made assets. This can include original and hard to produce photography/audio/video.
  • Political leaning: Neutral, leaning left/right, extreme left/right. In other words, how does the story fit into the world? A first step is Huffington Post’s interactive tool for exploring news organizations’ biases across a wide spectrum of issues.
Illustration by Katya Obyedkova
  1. http://www.digitalnewsreport.org/survey/2015/paying-for-online-news-2015/
  2. https://www.forbes.com/sites/kashmirhill/2014/07/10/facebook-experiments-on-users/#3c1bd8781c3d
  3. http://www.eatingwell.com/diet_health/nutrition_news_information/a_history_of_what_is_required_on_food_labels_and_the_nutrition_facts_panel
  4. http://www.cbc.ca/news/health/food-cravings-engineered-by-industry-1.1395225, Michael Moss
  5. https://www.scientificamerican.com/article/is-obesity-an-addiction/
  6. http://journals.ama.org/doi/abs/10.1509/jmr.10.0353
  7. http://www.cnbc.com/2016/11/29/new-york-times-subscriptions-soar-tenfold-after-donald-trump-wins-presidency.html
  8. “The Death and Life of American Journalism”, Robert W. McChesney and John Nichols
  9. http://www.journalism.org/analysis_report/how_news_happen

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