Solving the “Crux” Behind Apple’s Silicon Strategy

Apple’s design team has been building and refining SoC

Vinay Nair
The Startup

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Apple as a company has always been the talk of the town with its leading innovative products and software. This year, even though the pandemic has delayed some of the most exciting Apple product launches (iPhone 12, per say), there has been no difference in their zeal towards innovation.

Apple became the most valuable company, beating Saudi Aramco

What is the Silicon Advantage?

In its latest keynote address headed by CEO Tim Cook, Apple its new A14 bionic chip, a 5 nm ARM based chipset.

This System on a Chip (SoC) from Apple is expected to power iPhone 12 and iPad Air (2020) models. The chipset integrates around 11.8 billion transistors.

For over a decade, Apple’s world-class silicon design team has been building and refining Apple SoCs. Using these designs Apple has been able to develop the latest iPhone, iPad and Apple Watch that are the industry leaders in terms of class and performance. In June of 2020, Apple announced that it will transition the Mac…

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