Startup vs. Lifestyle Business — What’s The Difference

Toni Koraza
The Startup
Published in
4 min readFeb 11, 2021

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Photo by DocuSign on Unsplash

My lifestyle business is slowly becoming a startup.

I’m avoiding the word “evolving” because I don’t really know how I’d feel this time next year. Lifestyle businesses are all about happiness, freedom, and personal growth while running a self-satisfying company. Startups, on the other hand, are fast-paced, high-growth, and moon shot ventures.

Lifestyle business focuses on healthy work culture, and meaningful life, while startups tend to change the world and challenge the status quo. If you’re starting a digital business, you may consider which path you’re willing to take.

Entrepreneurs are usually at the helm of both lifestyle businesses and startups.

Entrepreneurs are misunderstood bunch.

Entrepreneurship is one of the oldest professions, probably older than prostitution itself. Entrepreneurs find themselves with a door-knob in their throat when someone asks over a casual dinner, what do they do for a living.

“I’m kinda reverse-engineer Saas tools from user experience. I also write, film, run a marketing agency, help people with disabilities find better products on Amazon, then I‘m also investing, kind of, but not that much.”

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Toni Koraza
The Startup

The content guy — I help SaaS companies reach $100M ARR through product-led SEO. Founder at MADX.digital