Startups Are the New Corporate

Atahan Aslan
Jul 11, 2020 · 4 min read
Photo by Austin Distel on Unsplash

People who are really close with entrepreneurship, development, companies, e-commerce have probably heard this word start-up thousands of times. And probably, a lot of us heard about it every so often, although majority of people doesn’t know what it means and how it will conquer the corporate world both in terms of employment and services. Officially, startup’s meaning is this:

“A startup is a young company founded by one or more entrepreneurs to develop a unique product or service and bring it to market. By its nature, the typical startup tends to be a shoestring operation, with initial funding from the founders or their friends and families.”

But it kind of evolved through time and changed for better (In my opinion, though). A startup is still some kind of a phase that every company goes through until they become corporate but, nowadays, this phase to becoming corporate takes more and more time, companies wants to stay as a startup longer and define that as long as they can. Why? There is a lot of reason for that.

Firstly, I can say is that when you are a startup, you tend to attract more young and bright people to your company because most of the graduates now tend to work in places where they are valued, have fun while they are working, be in a place where everyone is at their age and have fun with them and there is a lot more potential to grow and learn.

Secondly, in a startup, it is easier to go up the ladder and become the master because it is not as big as a corporate and international companies and you are closer with the employers, thus, every work you do can be seen by them and appreciated because those employers were in your shoes not a long time ago. In a corporate scheme, a CEO probably doesn’t even remember their first years in the lower sides of a company. Actually, CEO of Salesforce, Marc Benioff said something about this;

“The secret to successful hiring is this: look for the people who want to change the world.”

And lastly and I think this is the most attractive one, funding. As long as you are a startup, you can be in the funding scheme and be more attractive to the investors because when you are a big, juicy startup and close to corporate means you have 2x chance to become successful and make their investments worth every cent. People tend to use this, too, I mean if I was an investor and I was looking for a startup to invest, I’d choose the big guys over the little ones because there is little risk. Of course, investor who likes risks invests on the little guys, no problem with that and I think it is a necessity for everyone but in general, it’s better to invest in the big ones.

Now, with all these benefits staying as a startup, imagine yourself as CEO in one of these startups. Would you really like to be seen as a company and be considered a rival of Amazon, Apple, Samsung or stay as a startup, seem little on paper but actually bigger in practice? I know the answer, I think we all do. But, how do startups will become corporate? You might ask.

The answer is actually simple.

Look around you.

Everything that you use on a daily basis on your phone, little things on your kitchen or in your computer are made by small, new and non-corporate startups. This is how they conquer the corporate and become the new corporate. Startups are not fighting with corporate, they are fighting with each other and they create their own environment where corporate doesn’t stand a chance.

Come to think of it, don’t we need corporate, tho? Burger King, McDonald’s, Apple, Samsung, Amazon and all this is huge. Yes, we do need them but it is not the case here, the problem is that startups are gonna be known more than the corporate in the future and they will replace the word “corporate” into something more evil and concrete where just the old, big guys can get the name for, not the newbies. Newbies will always be a startup, no exit. That’s what I am talking about.

As someone who is looking for a job and about to graduate, I always look at startups who succeeded or about to succeed in their niche because, what better way to get into the working area than working in a place where majority of the people are new? You can easily get in if you are really skilled because when joining a startup, that’s the key, not your diploma, not your experience but who you are and how successful you are.

When you consider all this information, in which type of company is better to work with considering the environment, chances and bunch of other things? Would you rather to work in an environment where your chance of going up the ladder, being spotted by your superiors is high or would you want to work in a corporate, international company just because it is big and the chance of going up the ladder isn’t even close to the level of a startup? It’s your call, your life, but I hear some of you saying “Of course a startup!” Everyone wants it nowadays, that is why startup is going to take over the corporate world.

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Atahan Aslan

Written by

A writer who is passionate about startups and business that focuses on informing people about these subjects.

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +794K followers.

Atahan Aslan

Written by

A writer who is passionate about startups and business that focuses on informing people about these subjects.

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +794K followers.

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