Step by Step: How to Name Your Business

Naming your business can feel like a mammoth task, but I promise, it can also be fun and creative. I’m going to take you through my step by step process of how to create a relevant, strategic and down right cool name for your business.

‍Know Your Business

‍It’s important to understand that your business name is a big part of your brand identity. People will say the word out loud, write it down, type it out, search for it on Google, and hopefully whisper it to their friends.

Some business owners come to their brand with a name, and others come to their name through their brand. If you are feeling stuck on your name, your first step is to really get to know your business and brand. The more you understand why your brand exists, who it serves and how it does that, the better this process will be. If you haven’t yet, I recommend working through my Grow Your Brand Workbook. It will undoubtedly help you to better understand who your brand is, and how you can grow it.

1.Writing it all down

Once you really know who your brand is, it’s time to start brainstorming. Grab a piece of paper and pen, this is better done physically than digitally. Start writing down every single word you can think of that has to do with what your brand is about. Set a timer for 10 minutes, and do not stop…