Steve Job’s 7 Timeless Rules For Building A Brand People Love
The safe road is the riskiest of them all.
When Steve Jobs was a little boy, his father said: Steve, go out and paint the backyard fence. Excited by the idea, Steve said: Sure, Dad!
When he was done, little Steve proudly presented his work to his father, exclaiming
It’s all done, Dad! Look!
His dad stared at the fence, twisted his head, and paused for a second. Steve, you did a wonderful job painting the outside of the fence, but you didn’t paint the inside of the fence.
“But Dad, no one is going to see the inside of the fence,” little Steve replied.
His father looked into his eyes and said:
But, Son, we will.
Steve used this lesson to build the world’s most valuable brand and left us with 7 commandments for building a brand worth loving.
Pick a few products, make them the best. That’s how you stand out from the rest.
Focus on a few key products and make them truly excellent.
Steve Jobs was known for his “one more thing” moments when he unveiled new products, but Apple’s product line was relatively small…
