Stop Chasing New Topics To Write “Original” Content

You don’t have to say something completely new. Just say something that feels true — in a way that people can hear.

Photo by Everton Vila on Unsplash

“You find a way to make other people feel what you feel, or what you felt… If it makes you feel something, or notice something, or move through the world differently, it matters.” — Heather Havrilesky

Have you ever had a moment where you felt a deep connection with your audience? For example, you said something to a client that tipped the needle for them. Or you received feedback on your article from a stranger who finally understood something vital about themselves?

These moments are magic. And it can be hard to pinpoint what makes that magic happen.

In fact, I’ve always wondered why some of my thoughts resonate and others go right into the void. For example, for some of my articles (How to Avoid December Burnout and Burnout Didn’t Happen To Me, It Happened For Me) I received countless comments and private messages from people feeling exactly the same way.

But also: Some of my other articles are read by 11 people (ouch!).

After analyzing my coaching notes, audience feedback, and article comments, I’ve found a method that’s simple and works…