The Startup
Published in

The Startup

Stop Trying to Go Viral: The Dangers of Bandwagon Marketing

Twitter is a strange place.

It’s a place where Big Ben (yes — the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features…




Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

Being a part of SheEO Series

Stop sending emails with broken links

How to Start a Successful Marketing Agency: 5 Lessons from David Gilroy of Conscious Solutions

6 seconds of fame: what Vine did to change the world of marketing

Internet Marketing With These Tips In 2022.

Internet Marketing With These Tips In 2022.

7 Laws To Online Marketing — 1 Perfect Product

What calling your dog and having it run away and your new potential client have in common

How To Embed YouTube Videos On Website

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


We are a digital marketing agency specializing in web design and development, eCommerce, search, and social media marketing.

More from Medium

7 Lessons From The Gunfight at the O.K. Corral

Triple caricature featuring famous Old West marshall Wyatt Earp who participated in the Gunfight at the OK Corral; actress Ursula Andress best remembered for her role as Honey Ryder in the James Bond movie Dr. No; and actor Patrick McGoohan best known for his roles in the television series Secret Agent Man and The Prisoner.

Does Repurposing Content Actually Save Time?

When to Update Your Branding: Tips for a Successful Refresh

To Get Ahead In Your Creative Journey Surround Yourself With These Types Of People