Stop Writing New Articles for Your Website. Do This Instead.

How I get inbound leads worth thousands of dollars — despite ditching the hamster wheel of content

Scott Stockdale
The Startup

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Photo by Matt Bero on Unsplash

You’ve read the blogs. You’ve attended the webinars. You’ve gorged on YouTube.

So you know the drill:

Put out content, build an email list, and sell a product.

This tried-and-trusted formula works if you want to build a successful online business. But churning out fresh content every day can be exhausting.

It’s like stepping onto a hamster wheel. You worry that your sales will dry up if you stop feeding the algorithms.

Surely there’s another way?

Let me say this: Creating content works if you want to build a successful online business from your bedroom. However — and this is crucial — you don’t have to keep churning out content to attract customers.

I only published two articles last month, and yet I received two inbound leads from my website worth thousands of dollars (i.e. businesses asking if I can freelance for them).

It’s a direct result of one of the oldest internet marketing strategies there is — SEO.

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