Stumbling into Product-Market Fit: Lessons from a Startup CEO

How I went from 3 to 100+ customers in 2 years

Colette Nataf
Dec 6, 2018 · 8 min read
Photo by Oleg Laptev on Unsplash

Tired? I was just getting started.

Right from the start, I was hooked on entrepreneurship and was ready to scale.

Entrepreneurs start businesses because we are natural innovators who create products or systems that are too brilliant to keep secret.

The importance of product-market fit and my first epic CEO fail

We got 10 customers and $20k MRR.

I had three customers fire us — on my birthday.

If founders are good at one thing, it’s picking ourselves up and trying again

What separates “successful” founders from others is realizing when you’re doubling down on a bad bet — and changing that bet as soon as possible.

Scaling from startup clients to enterprises and beyond

Takeaways for consultants, entrepreneurs and future founders

1. Your network is one of your most valuable assets.

2. It is possible to transition from consulting into true entrepreneurship.

3. Look at the data and get ready to (yes) PIVOT!

4. Finally… find your product-market fit.

Hey there, I’m Colette Nataf — CEO of Lightning AI

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Colette Nataf

Written by

CEO @LightningAI, Demand Gen @Intercom, User Acquisition @MileIQ (acquired by Microsoft). Changing marketing through data science.

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +786K followers.

Colette Nataf

Written by

CEO @LightningAI, Demand Gen @Intercom, User Acquisition @MileIQ (acquired by Microsoft). Changing marketing through data science.

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +786K followers.

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