Substack Is a Shiny New Toy for Creators — But You (Probably) Shouldn’t Play With It

Here’s why

Scott Stockdale
The Startup

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Image from Evan Kelly post

Why have you been sleeping on this for so long, Scott?! It looks great, and creators are seeing INCREDIBLE growth!

It’s hard not to get sucked in by Substack.

You see people getting attention for their Tweet-like “Notes”, and you want a piece of the action:

Screenshot from Substack

Last week, I fleshed out my profile and even posted a couple of times. But then I took a step back.

Do I really want to play this game?

Like most platforms, there’s incredible talent there. Dwarkesh’s posts are great, and I’m a big fan of the Pathless Path community.

But if you’ve been in this writing game for any length of time, you’ll see the same pithy one-liners being spun over and over again on Substack.

Show up. Post consistently. Don’t miss out.

Quite frankly, I’m done with it.

We’ve been here before

BitClout was a Web 3 platform that took off during the pandemic.

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Scott Stockdale
The Startup

Writer & SEO Instructor | 1M+ views on Medium | Host of Entrepreneurs Can Party 🎉 scottstockdale.co.uk