Suddenly Less Busy? Jump Start Your Business Growth Right Now

When something big happens, like a huge snow storm, viral outbreak, or economic downturn, it can be very easy to catastrophize and imagine your small business shutting down. But — with some patience, preparation, and grace, we can use these slow times to build a foundation for future growth. Here are some suggestions of work to do when incoming revenue slows down:

· Take a critical look at your marketing strategy, especially social media. Can you save money somewhere, by doing more work in house? Can you build a back stock of images for use in the future (especially product photos, behind the scenes, images of your office or staff)? Take a social media marketing course on Lynda, Udemy, Coursera or Skillshare if you need to build your skills.

· Get your finances in order. Get all of your auto-categorizations working properly. Reconcile your books. (Don’t know what that means? Maybe interview bookkeepers or take a Quickbooks or Wave tutorial on Skillshare.)

· If you write a blog, articles or newsletter, spend lots of time writing and stock up on content for future use. Pro tip: use helpful document titles like “Swap Post for September” so you can find things later when you need them.

· Take risks! Take time to think about projects you’ve put off or thought you didn’t have time for. Find a way to work on them now. If you want to run a workshop on Incorporating Moon Cycles into Your Astrological Sound Healing, do it! Go back to those…