Take a Detour to the Pitstop to Fill Your Content Bucket with Endless Inspiration
First, there are platforms. Then, we start creating content for the platforms. How do we get ideas to create endless content in the first place?
Life is a marathon. There are many days ahead of us. Yet, we work to compress one calendar year into a workday.
We tweet non-stop. We post on Linkedin non-stop. We write newsletters, articles, whitepapers as if tomorrow never comes.
Don’t get me wrong. Deep down, I embrace that mindset. I love to work. Working more and knowing I can contribute more makes me happy.
It does create a little peasy bit of a problem. The faster we extract ideas off our heads, the faster we run out of ideas. It is a Catch-22.
Therefore, we must think like an F1 racer. Stepping on the gas pedal is one thing racers do. They also learned to back it off and drive into the pitstop.
They recognize that the condition of the racing car is quintessential to their performance. That racing car to F1 racers is akin to our creative juice for content creators.
