Tapestry — Weaving Stronger Co-Founder Partnerships

Eric Friedman
The Startup
Published in
6 min readFeb 3, 2021


I strongly believe that one of the most important questions you can ask in a well-functioning, growing organization is: “How are you investing in your team’s communication and relationships?”

Introducing www.tapestry.so

It has also become a great question as an early stage investor and an executive coach. It lets me in on exactly how the relationships work, even if it is just two people at the beginning.

To help teams answer this question I have collaborated with Steve Schlafman to create a product — an exercise, to be completed by those founders building a company. Born out of my own work with founding teams and colleagues, I wanted to empower others to do the same. Today we are launching a way for co-founders and founding teams to understand themselves and each other better.

Tapestry.so is an exercise for co-founders to weave together a stronger partnership. It is a series of questions to be answered alone, then combined together into a single document.

I wanted to share how personal this project is for me, why I built it, and how meaningful this work can be.