Tech Journalists Are Wrong: iPhone Lock-In Is A Myth
A 25-year-old marketing book explains how Apple and Samsung are able to dominate the American smartphone market.
How does Apple continue to dominate the American smartphone market?
Tech journalists would have us believe that the iPhone’s continued success is a result of iMessage lock-in, total control over the App Store, a “walled garden” product strategy, and other unfair or anti-competitive tactics.
How else can we explain why people continue to buy iPhones in the face of impressive competition from Google, Samsung, and others?
Are customers unaware of the innovative features that sometimes come to Android phones first? Do they wish they could switch, but just don’t want to give up iMessage or the App Store?
Let’s take a look at this from a marketing perspective…
How Market Leading Brands Are Born
The most successful brand in a given product category is almost always the brand that was first into the minds of mainstream customers.
Take a moment to think about the brands that you associate with each of the following categories: fast-food, coffee shops, soft drinks, ride-sharing…
