Tesla’s Jobs-To-Be-Done Lessons to Build and Grow Your Business
Why is this new entrant selling more cars than incumbents in the USA? Here I share some good practices from a Jobs-To-Be-Done perspective to help us build and grow our businesses.
Tesla’s automotive business is usually described as a disruptor in the automotive industry. In a future article, I’ll explain why it is not according to disruption theory. However, Tesla is doing a great job comparing the sales against historically well-established brands in the high-end market like Mercedes, BMW, Audi, Lexus, or Infinity, in an industry with a very complicated business model.
The theory of disruption suggests that Tesla would have low odds of growing the business because it can be imitated by incumbents and built on top of their actuals business models. If we make a high-level comparison of Tesla with traditional automakers, we can think that they are not as different, apart from the obvious fact that Tesla’s vehicles are 100% electric:
- Tesla is competing for the same customers as incumbents to fulfill a similar functional Job-To-Be-Done: “Help me to safely, comfortably and reliably commute to work or perform other activities requiring driving in cities or regions with roads…
