Tested: Is Google’s Gemini AI Good for Blogging? (Honest Review)

My personal pros and cons

Christopher Kokoski
The Startup

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Tech-themed image comparing Google’s Gemini AI and ChatGPT for blogging— Is Google’s Gemini AI Good for Blogging?
Image created by the Author via ChatGPT, DALL-E, and Canva

The short answer is “Yes” but with some very important caveats.

After testing Google’s recent release of Gemini AI for blogging this morning, I thought I would summarize my thoughts into what I hope is some helpful feedback.

Here is my honest take (with examples).

The Big Problem With Google’s Gemini AI Chatbot

If we can’t talk about our problems, what are we even doing in online therapy (aka, blogging)?

We’re better than that. Our relationship deserves more.

There is a big digital elephant that I want to address right here upfront. And the big honking problem with Google’s Gemini AI chatbot is that it is not as fully equipped as, say, ChatGPT.

For example, when I asked Gemini to make an image for me, it said that it couldn’t do that yet.

Fair enough, but ChatGPT can and does a wonderful job at it.

Add the other plugins available with ChatGPT, custom GPTs, etc. and Gemini really can’t compete on the same level (at least not yet).

But there are some things that I do love about Gemini.

Blogging Example with Google’s Gemini AI

When I tested out Gemini today, I fed it a blogging prompt that I’ve been using recently with ChatGPT and Claude AI.

Gemini did a fine job of generating content based on the prompt.

Here is an example of a prompt and the content you can generate with Gemini:

My Prompt:

Please write an SEO-optimized article in full markdown about why couples should consider a ninja-themed wedding on the side of mountain overlooking the sea.

The Content:

Unleash the Inner Warrior: Why a Ninja-Themed Wedding on a Mountain Peak is Your Perfect Match

For couples seeking a wedding that explodes with exhilaration and reflects their unique love story, a ninja-themed ceremony perched atop a mountain peak overlooking the vast expanse of the sea might be the ultimate answer. Imagine exchanging vows under a canopy of stars, shrouded in the invigorating mountain air, with the only witnesses being the whispering wind and the gentle luminescence of the moon reflected on the ocean’s surface. This is the magic that awaits you with a ninja-themed wedding.

More Than Just a Theme: A Fusion of Romance and Adventure

This isn’t just a theme; it’s a fusion of romance and pulse-pounding adventure. The majestic mountain setting creates a backdrop of awe-inspiring grandeur, while the ocean’s rhythmic waves add a touch of serenity to the occasion. Imagine saying “I do” beneath a bamboo arch adorned with paper lanterns, the setting sun painting the sky in breathtaking hues. As darkness descends, the ceremony site is illuminated by flickering lanterns and torches, creating an intimate and magical atmosphere.

Beyond Tradition: Engage Your Guests and Create Lasting Memories

Your guests will be captivated by the immersive environment. Ninja-themed activities like sword-fighting demonstrations, challenging obstacle courses, or even a playful scavenger hunt can transform the reception into a dynamic and interactive experience. Imagine your guests, dressed in black kimonos, engaging in a friendly competition of agility and wit, their laughter echoing in the crisp mountain air.

A Visual Spectacle that Redefines Expectations

The visual impact of this unique theme is undeniable. Picture the scene: bamboo arches adorned with paper lanterns, traditional ninja attire adorning you and your guests, and the ceremony site decorated with authentic ninja weapons and symbols. As the celebration unfolds, guests can take photos by a bamboo wall adorned with calligraphy, creating lasting memories of this extraordinary event.

Forge a Legend: Your Wedding Story Beyond the Ordinary

This isn’t just a wedding; it’s an opportunity to create a story, a legend that will be whispered for generations to come. Your wedding photos will be more than just captured moments; they will be timeless pieces of art that tell the tale of your love and daring. Imagine your grandchildren gathered around, mesmerized by the story of your ninja-themed wedding, a testament to your adventurous spirit and a love that defied expectations.

If you want to see what the content looks like with a little more formatting (which is how Gemini generated it for me), here is a public link to the AI chat conversation: https://g.co/bard/share/bd0d6c522ae4

Here Is What I Love About Gemini for Blogging

Other than the content being on par with ChatGPT and other AI writers, I also liked:

  • The clean and intuitive user interface
  • The option to choose from different versions (called Drafts)
  • The feature to make the output longer, shorter, more simple, or more professional
  • The feature to export the content directly into Gmail or Google Docs

Here is a GIF of some of these features:

GIF of the Google Bard Gemini AI Features
GIF of the Google Bard Gemini AI Features — Made by the author

My Favorite Feature of Google’s Gemini AI

After testing Gemini with several different blogging prompts — along with those features I just mentioned — one feature clearly stands out above the rest.

That feature is the “Longer” feature.

By combining this feature with the different versions, I found that I could generate a good 800 words of an article in a single prompt.

The most I can get with ChatGPT or Claude is around 500–600 words.

This single feature combo could be a game-changer for Google (and bloggers). I hope other AI companies come up with something like this so that there is competition to create the best longer-form content.

If you’d like to watch a video of me testing Gemini, here is one:

YouTube Video by Writing Secrets (That’s Me)

Final Thoughts

I still prefer ChatGPT for most content generation but there are several elements of Gemini that I really like. I’ll continue to experiment and test Gemini to see how I can integrate it into my blogging workflow.

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Christopher Kokoski
The Startup

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