The 3 Most Important Things I Know About Consumers I Learned From Bartending

#1 — it’s never really about the product

Kris Gage
Kris Gage
Nov 4, 2017 · 7 min read
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1. It’s never really about the product

2. People want to be guided

a. People want to know your expertise

b. People want to know what everyone else is doing

3. Consistency vs. Novelty

Consistency

Novelty

Free Shit, Full Prices, Rapport and Reciprocation

People want to like you

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