The Startup
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The Startup

The 3 Things Pre-Revenue Companies Must Do to Raise Venture Capital

Having traction is helpful for raising VC, but it’s not always necessary

Photo by Austin Distel on Unsplash

Convincing investors to invest in a startup is simple. Or rather, it’s simple on a conceptual level. You really only need to convince them of the following three things:

  1. People will pay more for for your…




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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