The Startup
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The Startup

The 3Cs of Today’s Subscriptions

Content. Community. Commerce.

If you’re working on a new subscription offering, it’s worthwhile to explore each of these three as potential benefits.

Content

Content is a broad category that includes information or entertainment which can be digitally consumed by the subscriber. “Subscribe and get access to our articles, videos, music, courses, etc.”. Media companies and learning companies in particular seem to lead with content. Examples of content-first subscriptions include Netflix, Spotify, Coursera, and…

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