The Open Source Product Manager

The 5 Steps to Create a Product That Sells Itself.

Hint — there is more to it than pop-ups and paywalls.

Julian Connor
Nov 27, 2019 · 6 min read
A squiggly line going from a phone to a persons ear creating an explosion of stars and hearts in their head
A squiggly line going from a phone to a persons ear creating an explosion of stars and hearts in their head
Image by Julian Connor

#1 the value, where the story starts.

#2 the message, how you position the value.

“People don’t want a drill, t̶h̶e̶y̶ ̶w̶a̶n̶t̶ ̶a̶ ̶h̶o̶l̶e they want to feel proud of building something”

#3 the offer, nailing your terms of sale.

#4 the pitch, the vehicle for intent.

#5 the conversion, and the eternal war on friction.

Go forth and monetise.

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Julian Connor

Written by

Product leader at SafetyCulture. Previously product, strategy & data at Domain, Indeed & the Guardian. Recovering strategy consultant. @julianconnor on Twitter.

The Startup

Medium's largest active publication, followed by +773K people. Follow to join our community.

Julian Connor

Written by

Product leader at SafetyCulture. Previously product, strategy & data at Domain, Indeed & the Guardian. Recovering strategy consultant. @julianconnor on Twitter.

The Startup

Medium's largest active publication, followed by +773K people. Follow to join our community.

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