The 6 Most Powerful Pitch Deck Frameworks to Rock Your Investor Presentation

Use these story archetypes to next-level your investor deck

Nathan Beckord
The Startup
Published in
6 min readMar 19, 2021

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Pitching to investors can be intimidating.

These are the people who can determine the future of your business, and you’ve got plenty of competition.

So how do you set yourself apart? Make your presentation memorable. You need a pitch deck that’s going to grab their attention and convince them that your business is worth the investment.

I’ve seen about 5,000 pitch decks, and I’ve probably created a few hundred myself. I recently used my experience to give a presentation on creating memorable pitch decks for Visme. Here are my best tips for putting together a pitch deck that will jump out to investors.

Your Goal: Hook investors with a compelling story

Investors want to hear the story of how you’re going to change the world with your business — and how you’re going to make them a lot of cash along the way. When creating a pitch deck, you can make your presentation compelling by following certain time-tested narrative structures.

Here are the six most common story archetypes for pitch decks.

1. Problem/solution

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Nathan Beckord
The Startup

CEO of www.Foundersuite.com. Fanatical about helping startups raise capital. Sailing and motorcycle junkie.