The 6 Steps of a Successful Product Launch
Step 1: Find originality in your ideas
I control the launches of over 50 products per year and have done for at least 5 years. That’s at least 250 product launches in the last 260 weeks, amassing tens of millions of dollars in revenue.
Some bomb, most don’t — and today we’ll be exploring what formula I use for a successful product launch.
Let’s get into it.
#1. Find originality in your ideas
You never get a second chance at a first impression. That’s why companies spend billions globally on their product launches.
The first step isn’t necessarily finding something entirely original, it’s finding what’s original about that idea to create a new product.
People had sold shoes before, but it was TOMS that found a new way to sell shoes with a social cause attached. They weren’t the first, but last year alone they sold almost $68million worth of footwear. Not bad, aye?
Your goal is to find the originality in your own ideas.
- Maybe you want to sell vintage clothes like AWDL — you won’t be the first, but are you local? Are you a specialist in denim alone? Do you focus on jewellery?
- Maybe you want to start…
