The 6 Steps of a Successful Product Launch

Step 1: Find originality in your ideas

Geraint Clarke
Jun 2, 2020 · 6 min read
Photo by Lazar Gugleta on Unsplash

I control the launches of over 50 products per year and have done for at least 5 years. That’s at least 250 product launches in the last 260 weeks, amassing tens of millions of dollars in revenue.

Some bomb, most don’t — and today we’ll be exploring what formula I use for a successful product launch.