The 6 Types of Product Teams You’ll be Working In

Ariel Verber
Jul 16, 2018 · 6 min read

1. User-Centered Team

Press the button. It will improve your life

2. Growth-Centered Team

Only 9 hours left to press the button!

3. Features-Centered Team

Look at all of these buttons we’ve built for you.

4. Design-Centered Team

Introducing: Button X. Our best button yet.

5. Technology-Centered Team

Once you press the button, our AI algorithms will do its magic

6. The Naive Team

Well… We’ve built a button. It kinda works. Now what?

So, which team should you join?

The answer is not black & white. As a product designer, I would probably be pretty happy in a User-Centered or a Design-Centered team, and many developers would probably prefer a Technology-Centered team. Does it mean that you shouldn’t join teams who are not obsessed about your passion? No. Teams can, and need to change according to the stage it’s in. I think usually a good balance between UX, Design, Tech and Growth is important and can be achieved with the right people, with the biggest focus being on the most important thing for the company at the current stage.


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Ariel Verber

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Product Designer, Writer & Creator of Felipe for Sketch. www.arielverber.com

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