The 7 Most Creative Examples of Habit-Changing Nudges

From speed camera lotteries to piano stairs: a collection of 7 nifty nudges spotted in the wild

Yannick Bikker
Aug 15, 2019 · 6 min read
Nudge’ by Cass Sunstein and Richard Thaler.

Nudge Theory, as articulated by Nobel Prize-winning behavioral economist Richard Thaler, has spawned a universe of real-world applications. The principles of ‘choice architecture’ have since been applied by both…