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The 8 Most Embarrassing Course Creation Mistakes I’ve Learned From Creating 60+ Courses

Avoid them if you don’t want to be perceived as a noob

Matt Giaro
The Startup
6 min readJul 22, 2023

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Online courses are a digital goldmine.

But you still need to know how to get the gold out of the mine. Because let’s face it: most online courses end up lost in the vast sea of mediocrity.

The reason? One of those rookie mistakes. I know it. Because I’ve almost done them all.

So let’s dive right into the murky waters.

Don’t be another one on that shelf

When you first start out, chances are you have no audience.

This sucks.

The fear of speaking to an empty room is daunting. What if you pour your heart and soul into creating a course and the only thing you get back is plain ignorance?

That’s why thinking about jumping out on learning platforms seems to make sense on paper.

Sure, they have traffic. Sure, they can give you a visibility boost. Sure, they make publishing your course easy-peasy.

But hey, they pay freakin’ peanuts.

It’s like playing the lottery and hoping to get a golden ticket. Seth Godin or Gary…

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Matt Giaro
Matt Giaro

Written by Matt Giaro

6 Figure Creator. Helping experts turn their ideas into income with online content (in just 2h/day.) Start now 👉 https://mattgiaro.com/medium

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