The Startup
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The Startup

The Amazing Flywheel Effect

Do you want a business that accelerates and grows almost by itself? The good news is that there is something that works like that — it is called the Flywheel Effect.

What is the Flywheel Effect?

The concept of the Flywheel Effect was termed by Jim Collins in his book “Good to Great”. A flywheel is a massive metal disk, or wheel, that often weighs over 2,000 kgs. It takes…

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