The Amazing Flywheel Effect

Lance Peppler
May 20, 2019 · 6 min read

Do you want a business that accelerates and grows almost by itself? The good news is that there is something that works like that — it is called the Flywheel Effect.

What is the Flywheel Effect?

The concept of the Flywheel Effect was termed by Jim Collins in his book “Good to Great”. A flywheel is a massive metal disk, or wheel, that often weighs over 2,000 kgs. It takes…