The anatomy of a perfect cold outreach message

Bethan Vincent
The Startup
Published in
3 min readMay 24, 2020

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Whatever the medium, don’t tell us your life story. Keep things short, clear and obvious.

90% of Cold Outreach Messages I Receive Are Terrible

Like many people I’m constantly bombarded by cold sales messages via LinkedIn and email. Most of them fall into the trap of being a combination of the following:

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Bethan Vincent
The Startup

B2B Tech Marketer. Podcast Host @thebravelisten. Writing about work, resilience, tech & marketing. Newsletter http://bit.ly/2SPuVlD. 🔗www.bethanvincent.com