The Startup
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The Startup

The Anatomy of Fenty’s Success

Rihanna is having an extended moment. At the recent New York Fashion Week, her Savage x Fenty lingerie show featured models of diverse shapes and colors, musical performances by Halsey, DJ Khaled and others, and Rihanna herself atop an elevated cube. Savage x Fenty recently raised an additional $50M in funding, and joins a massively successful Fenty Beauty, which, according to Forbes, in 15 months of operation accumulated $570 million…




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Ana Andjelic

Ana Andjelic

Strategy Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Forbes’ one of The World’s Most Influential CMOs.

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