The Art of Microcopy: How Apple Sells the MacBook Pro with Words
Decoding Apple’s microcopy on the MacBook Pro product page.
Heavenly!
The new MacBook Pro product page is a sight to behold.
Divine microcopy has been masterfully used to create an otherworldly experience for the reader. You can’t help but get lost in the beauty of the page and the words that have been chosen.
And that’s exactly how Apple sells its MacBook, with words that transport you to a higher plane of tech heaven.
Mover. Maker. Boundary breaker.
Apple really nailed it with the copywriting line “Mover. Maker. Boundary breaker.” It’s just so genius. By using four simple yet powerful words, Apple gives their audience a sense of identity and purpose that resonates with them on a deeper level.
Plus, the alliteration makes it easy to remember and reinforces the brand’s identity in the reader’s mind.
What’s really cool is how this copywriting technique taps into the reader’s emotions by appealing to their desire for self-improvement and achievement.
It’s like Apple is saying, “Hey, you can be a mover, maker, and boundary breaker too. And our MacBook M2 Pro is the perfect tool…
