The Art of Social Selling
Here’s how to get the most out of using social media for lead generation and sales
Billions of people spend multiple hours a week, sometimes numerous hours a day, scrolling through their social media feeds and engaging in content that interests them.
Thus, social media become a powerful tool for brands to communicate with their target audience.
Social selling was born as a tactic to communicate with potential customers through social media, in a way less intrusive way than traditional marketing.
So how do we do this?
Read on to find out.
This article explores what social selling is, how it works, its benefits and ten tips to get the most out of your social selling strategy.
What is Social Selling?
A definition of social selling is using social media to research, find, and understand sales prospects, network and engage in conversations in online communities with them, and build and strengthen relationships.
“Social selling is taking out the pitching component of sales. You’re creating conversations about your product and services which organically…
