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The Best And Worst Super Bowl Ads Of 2025

Touchdowns, fumbles, and everything in between.

Jano le Roux
The Startup
Published in
5 min readFeb 13, 2025

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Super Bowl LIX matchup featuring a Kansas City Chiefs quarterback (#15) and a Philadelphia Eagles quarterback (#1), both shouting with intensity. The bold Super Bowl LIX logo with a silver Lombardi Trophy is centered over a lit football stadium.
Superbowl 2025

Super Bowl ads are a battlefield.

Some brands rise to the occasion. Others crash and burn.

This year? No different.

From heartwarming stories to complete disasters, here’s a breakdown of the best and worst commercials from Super Bowl 2025.

The best Super Bowl commercials of 2025

1. Budweiser — “First Delivery”

I won’t lie, I got misty-eyed. A determined baby Clydesdale proving the haters wrong? So cute.

The undisputed champion of USA Today’s Ad Meter, Budweiser once again stole the show with their heartwarming ad, “First Delivery.” The commercial followed a young Clydesdale foal who was told he was too little to help make a beer delivery.

When a keg falls off the wagon, the determined foal springs into action, proving everyone wrong. The ad ends with the classic “a horse walks into a…

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The Startup
The Startup

Published in The Startup

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Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open to help—jano@likeflare.com—Join me ⤵️

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